War Chest

startup, funding, warchest

Startups can be expensive; their costs can dramatically exceed what founders typically anticipate. The sale of convertible notes, options, and loans are often a necessary means for financing operations.

Investors–individuals, corporations, and financial institutions purchase the options at relatively low cost, with the hope of higher returns in five- to ten-year terms. Pitch-books are often used in investor meetings, their design strategies vary from bold graphics, graphs, and illustrations but tend to fall into two distinct categories; emphasizing total addressable market or opportunity.

Once funding has been secured it’s time to continue building out the team, secure bigger office space, and focus on growth. Often referred to as “pouring gasoline on the fire,” this is typically where we see a lot of spending in B2B SASS arena. Startups buying products from other startups to help fuel growth.